Ever pay attention to the times when you were able to identify a business by simply looking at its logo, regardless if their name is a part of the logo?
Or maybe you’ve noticed that you can identify what a business does by looking at its logo for the first time. There are different ways to accomplish this, one way is by the symbols in the logo which can be a great way of communicating info about your business. Needless to say, a custom designed logo is a critical piece of your company’s brand which makes a difference on a company’s public perception.
As stated in the title, here at Digital Nest we believe a companies logo is by far one of the most important investments a business can make to help the business memorable through branding. But for some crazy reason, we talk to so many businesses that don’t care about their logo or branding and decide to take a short-cut with their logo design because they simply don’t know the long term negative effect of not investing in a Professional Designed Logo. So many companies either create a do it yourself logo using one of the many inexpensive logo design software systems out there and use clip art resulting in a unoriginal generic logo that does not stand out or represent their business well. Or, hire one of those companies that charge them $99 and design a nicer version of a generic logo that again does not represent the brand well.
Why Having a Custom Designed Logo is Important for your business or brand?
First of all, a professionally designed Logo helps people identify the face of a company and most importantly a Logo is frequently first thing that a potential customer will notice about your business and you “Never Get a Second Chance at a First Impression”. A good logo is memorable and recognizable; making your logo the foundation for the branding/image of your company. Professionally-designed logos make it easy to convey that your business is professional, trustworthy, and provides quality goods or services.
How to Design Your Logo
A professional company should make this process simple for you by having you answer specific questions about how to design the perfect logo for your business. To include reference images, colors, the audience, what you do and how you want potential clients to view your business / brand.
Generally speaking a logo should be distinctive and easily recognizable. A great logo is memorable, makes a good and lasting first impression and connects with your potential audience. It needs to be designed so it looks great both online and offline and maintains the quality / integrity of the image at any size . Also, you may need to show your logo in black & white so it needs to look great in color or black and white.
You need to pay attention to detail with logo designs, as the details are important. Pay attention to everything like the font, colors and style to help tell the story about your brand.
Bottom Line – do not take short-cuts when designing your logo, as like I said earlier, you never get a second chance at a first impression!
Andrew J Reyes
10/10/2019 – Digital Nest